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Our Story

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Co-Founder Carly Ward literally had sleepless nights when she came across the mistreatment of moon bears in China and Vietnam who experience cruelty beyond belief in the barbaric bear bile farming industry. Realising that no number of tears she cried was going to help change the situation, she set about on her mission to support an amazing charity called Animals Asia who rescue and rehabilitate hundreds of moon bear victims at their sanctuaries. Carly started to volunteer to raise money for the charity through putting on comedy nights at local pubs, but it simply wasn’t enough in Carly’s eyes. Carly had had a business idea years before she discovered Animals Asia which was to create a dog food brand making portion control simple for dog parents but had never acted on it.

Her desire to help save the bears and to help and improve animal welfare generally across the world is a huge part of why she took action to finally launch Perfect Pawtions in 2020.  Carly is now a qualified canine nutritionist and acting upon her dreams to make the world a better place for mistreated animals.

Perfect Pawtions is the vehicle to promote better animal welfare through the highest quality dog food and products. Carly runs the business with her mother Penny, also an animal lover and they are building the business together with their team. They foster rescue dogs from the RSPCA, volunteer for their local RSPCA rescue centre and also the Cinnamon Trust Charity.